Enya Music Inc
Anniversary Lofi Playlist
Role: Project Manager and graphic designer
Duration: August, 2023 - January, 2024
Team Members: Anji ( Marketer ), Sean Newell ( Musician ), Doug Hanson (Musician ), Artur Dyachenko ( Musician ), and Andrew Schibilla ( Musician ).
Overview
NEXG 2 guitar releases in summer 2024. As an innovative product, NEXG 2 revolutionizes the way we play and experience music. With its sleek design and advanced features, this guitar is a tool that fits for all levels of players.
To celebrate 12 years of crafting musical instruments, Enya Music works with musicians to bring a playlist featuring the NEXG 2 guitar. With its onboard effects and deep tone editing feature, EXG 2 offers endless possibilities for creativity and expression. The playlist showcases the unique and versatile sound of our NEXG 2 guitar.
Objective
The goal of this project is to bring a new level of inspiration to musicians through the NEXG 2 guitar. NEXG 2 guitar’s onboard effect features are carefully designed to enhance the playing experience and provide endless creative options. We aim to showcase this feature to players as a special approach to celebrate the 12th anniversary of Enya Music.
Album Covers
I designed four album cover for the playlist release. Each option has a unique aesthetic and color scheme. Based on the music genre and mood of the tracks, I created four different concepts that capture the essence of the music.
Promotion Methods
Promotion methods for this project is include social media campaigns, sponsored advertisements, collaborations posts and blogs.
Results and Final Thoughts
A YouTube playlist of songs created by various musicians using the NEXG 2 guitar was delivered in the middle of September. Each song showcases the unique lofi style and effects that can be achieved with this instrument.
After posting this video on the YouTube, we see a peak in interest and engagement. Many viewers are intrigued by the NEXG 2 guitar and its capabilities, leading to an increase in sales and inquiries about the product.
In the end of the year report, our team has noticed a surge in visits to our Facebook and Instagram pages from September. This is due to the successful collaboration with well-known musicians who have used the NEXG 2 guitar in their performances and recordings. The video content has been shared and reposted by these musicians, reaching a wider audience and generating more buzz around our product. The number of visits to the Facebook page increased by 33.7% compared to the previous year. The Instagram page visits went up by 15.3% from the previous year.